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Giving Back #ItMakesCents

So what does #itmakescents mean? It means we are donating the cents of every single bill at Beef & Lobster to Aware, whether it’s 29 cent or 99 cent; every single customer who walks in the doors of any of our 3 venues is indirectly contributing to changing lives and saving lives with Aware – together we can make a difference!

We’re committed to helping Aware in breaking down the barriers in society; it’s ok to not be ok – but there is help and support out there! Here at Beef & Lobster, we’re doing our bit by ‘giving back’ with the launch of our #itmakescents campaign.

We’re very proud to be working with Aware as a ‘Corporate Partner’. Aware is a charity close to our hearts here at Beef & Lobster; we support Aware’s message of hope – recovery is possible. Did you know that more than 450,000 people in Ireland experience depression, that’s 1 in 10 at any one time but many hide their condition and never get help? Aware aims to create a society where people affected by stress, depression, bipolar disorder and mood related conditions are understood, supported, free from stigma, and are encouraged to access appropriate therapies.

For further information on Aware’s support services, visit

Our Corporate Partnership starts on the World Mental Health Day on 10th of October 2019 and will continue through 2020. For more information you can read the full press release HERE.